The video opened my eyes to new ways of thinking about design, from the world of micro (magnified images of cells integrated into design) to the idea of designing for the future with "fat-free" or "lean and efficient" products that satisfy the need without trying to look fancy but manage to be different.
Ross talks about moving towards new materials such as types of polymers that don't necessarily look good but work, which is his main aim. Its also interesting when he says "how can i design a phone in three weeks then i look at dinosaurs that evolved in millions of years". This is a very true message that emphasizes the idea of products adapting to new ideas and environments.
The video was an interesting insight into design through instinct to create products that behave like and almost imitate nature for a different and purposeful outcome.
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