“Everything in our lives is designed.” This argument, which started out the movie, is worn by designers and revelatory to non-designers. Objectified's theme started to emerge once we were past the introduction. Almost the entire film explored the relationship between objects, the people who make them, and the people who own them.
Objectified was a very influential film because of its cast, subject, and the entire enterprise of design in general. The movie got its arguments from famous designers and critics. For instance, we watched everyone from Jonathan Ive to Hella Jogerious discussing their unique brands, and point of view.
Jonathan Ive came early in the film. He explained in detail about the uni-body aluminum construction of the new Apple laptops. Ive presented an intense relationship with his objects. This intense relationship between objects and the people who make them was a touchpoint that occur over and over again in the movie.
Besides Jonathan Ive, we watched Andrew Blauyelt, Naoto Fukusawa, Paola Antonelli, Jane Fulton Suri, Karim, Ronan and Erwan Bouroullec, Marc Newson, and Alice Rawsthorn, in which all of them talked about designs in their own ways and unique characteristics.
Moreover, we got Rob Walker, who gave many important insights, Chris Bangle, who was very funny, Fiona Raby, and Anthony Dunne with video of their Technological Dreams Series.
Furthermore, we saw Dieter Rams, who is a very important person in design world. Rams' quote “good design is as little design as possible,” was the most important line in the movie.
Two larger design consulting firms, Smart Design, and IDEO, appeared in the film, with some interesting footage of staff designers and facilitators doing their works. Tim Brown also appeared in the film to introduce service design and their “Keep the Change” work for Bank of America. We also watched David Kelly and Bill Moggridge had conversation about transmaterialization, product-service pairings, and sustainability.
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